Successful Email Marketing--Part 2 of our $5 Marketing Seminar series

Simple strategies to make your email and social marketing more effective
 
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.  Newsletters and Announcements have become a core component of those campaign choices.  Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
 
Attendees of this presentation will learn:
 

• The different types of newsletters
• How to create mobile-friendly content.
• What to write about and offer in a campaign.
• How to get your messages opened and read, shared and socially visible.
• The importance of the email and social media combination.